Fiorella's draws inspiration from Italy and hospitality from the heart.
As Fiorella's brand & vision continues to blossom and evolve, owners Rémon and Geneviève wanted to breathe new life into their growing brand.
Using the metaphor of Renaissance paintings in a mid-restoration phase, their vision is to maintain the classicism of Italian culture steeped in delicious things, lifetimes of incredible history, and familial roots. All while breathing new life into their concept, symbolic of all that is La Dolce Vita.
Their newest fine-fast location, Fiorella's Trattoria in Lexington, shows where they are heading. The 'Trattoria' concept is a casual dining experience in an aesthetically upscale setting. "When time is of the essence, but you still want to enjoy a fine meal made from scratch."
Fiorella's celebrates the beauty of life and tastes of Italy. It is where the old meets the new. It is a dance between casual elegance. Like a breath of fresh air, the light and sweet color palette, symbolic of springtime, evokes feelings of light-hearted brightness and optimism. Light tones of buttery plastered walls with hints of gold, paired with a soft dusty jade, reflective coppers with floral elements, dropping chandeliers, damask wallpaper and fabric, stunning quartzite counters, and part hardwood and tiled floors, are all elements that are infused into the space.
Flora is the muse and namesake of Fiorella's brand, portrayed in their logo wearing a crown of blooms. In ancient Roman mythology, Flora was the goddess of spring, flowering plants, growth, and abundance. Flora inspires Fiorella's springtime brand and color palette.
And just like the new Trattoria space and Fiorella's flavor-filled company culture, Flora brings the promise of love, light, flowers, celebration, and of course, making life more delicious!
Images from the Fiorella’s project can be found at the following: